Product photos are a crucial part of any e-commerce platform. But it’s so much more than just clicking a few pictures and putting them on the website. A great product photoshoot is essential to a business’s sales and here are our 5 best tips for shooting visuals that sell!
90% of customers rate the quality of the product photo as the most important factor when making the decision to purchase a product. Gen Z consumers especially, are extremely selective with the quality of the content they consume. The quality of your picture will make or break the sale of its product.
According to Wix, you will need:
Editing is meant to enhance an image, it should never be used to change the look of a product completely. 22% of online product returns are because the ordered items look different than in the pictures. Customers deserve to know what exactly they’re purchasing when shopping online. An overly edited image not only deceives them but also shows a brand’s insecurity in its own products. Product Photography is all about highlighting the product in the most authentic way possible.
You must be aware of your brand’s identity. All the stylistic choices for a product shoot should align with its overarching aesthetic. The atmosphere of product images must make sense for the brand. Otherwise, it creates a dissonance between the brand’s feel and the product’s pictures. For example, the background for a luxury brand’s skincare shoot should not be in your Auntie’s wet kitchen, the shot should be clean and elegant.
If a customer can relate to your product in some way, they’re more likely to take interest in it. A simple way of doing this through visuals is lifestyle shots. Seeing a picture of a product being used in an appropriate setting prompts the customer to imagine what it would be like if they were using it themselves. Another element you could add is a hint at a trendy topic or item. This is likely to catch a customer’s eye as they would already be familiar with the subject. However, you must be cautious to include trends that are relevant to your sales channels.
33.16% prefer to see multiple photos of the same product. Multiple photos allow the customer to see the product from different angles and in different settings. This might change their mind about the product. For instance, a customer may not find the product very appealing in the first picture but might love what they see in the second picture. Additionally, taking multiple shots during a product photoshoot gives you a plethora of photos to choose from so it doesn’t matter if a couple of them don’t come out very well.
Visual assets and creative platforms like KittyKat are AAI-engineered to create data-driven visuals that are versatile to be used across all platforms. Saves the brand owner time, money and guesswork when booking the next product shoot!
Are you looking for Product Photos That Sell?
Contact KittyKat to book your Product Photoshoot today. KittyKat offers a wide selection of services for all your Ecommerce visual needs. BOOK A DEMO
