Ultimately, all your marketing efforts lead shoppers to your product pages. These need to quickly capture and engage people and turn browsers into buyers. No pressure! In crafting great product pages for your business, it's essential to address shoppers' questions and concerns, make your products desirable, and persuade them to add items to their carts. Here are some key features to implement and get you ahead of the game:
You can cover many of the features and benefits in the text, but if the visuals don’t grab people’s attention and quickly romance them into the product story, sales can fall flat.
75% of consumers view product images as the most important element of a product page. Let’s take a look at four brands that focus on creating compelling product page visuals.
SustyFoods is a brand encouraging people to make better food choices for health and wellness. Their protein shakes, meal shakes, and savory soups offer flavors packed with essential nutrition. Given their appealing products, how do they optimize sales potential through their product page visuals?
The ingredients and provenance of products matter to health and community-conscious people. Susty features color visuals of their ingredients along with short descriptions and stories.
Susty’s “Sustenance” drinks aren’t your usual ready-to-drink shakes or supplements. They are made with whole-food ingredients and delivered in a branded container that makes drinking them on the go easy. Their visuals show the product and lifestyle shots that help consumers know what to expect. (See: 5 Visual Tips for Food & Beverage Products)
Curious about how SustyFoods achieved excellence on their product pages? Click here to explore their visual journey.
“Well-designed product pages don’t just list a product’s details, but showcase how a product can solve a problem or improve a customer’s life.” (Shopify)
Figs is a leading brand in the US healthcare market, offering quality, comfortable apparel tailored for healthcare professionals. Their product pages effectively showcase the brand's strength with a diverse range of styles and colors catering to their audience's needs.
Model shots show the fit and color of the scrubs, and lifestyle images highlight features like cell phone pockets. Action shots make it clear that it is perfectly fine to bike your way to work in Figs.
Figs uses professionally directed videos showcasing their apparel in action, including a specially themed video for their "fiery coral" color line, titled "Firing Up to the Extreme," perfectly capturing the vibe of the scrub color and making it easier for people to picture themselves in the bold color choice.
Product pages feature about 7 product images with additional videos of models in action. Amazon recommends sellers use at least 6 images (Amazon).
Skin Inc is a cutting-edge skincare brand dedicated to revolutionizing skincare with personalized solutions. Their product visuals on the website consistently support their brand identity, characterized by a clean, aesthetic, and high-tech vibe.
The product images feature pastel colors and sleek lines that complement the soothing qualities of the products. Mirrors add depth to the images. To ensure customers understand how to use their technical products like the TRI-LIGHT™, Skin Inc provides lifestyle images showing models using the devices. Images show product consistency and quality, like the textures of gels and lotions, and help buyers sense the quality of the products while ingredient labels build trust. (See: 7 Visual Tips for Beauty Brands).
We loved working alongside Skin Inc to give them the best visuals suited to their brand. You can read more about our collaboration here.
Leesa is a mattress brand known for comfort and quality, boasting mountains of positive reviews and even accolades from the New York Times.
Demonstrating customer satisfaction authentically, Leesa incorporates user-generated content on their product pages under the banner, “Leesa in the wild.” This transparent approach shows real people receiving the box at home, setting it and enjoying the feel.
Leesa also features about six images per product, including many lifestyle shots of models interacting with the product, along with close-up detail shots that communicate quality. Moreover, their mattress appeals to eco-conscious consumers, evident from carefully placed labels highlighting low chemical emissions.
