User-generated content (UGC) helps brands reach new audiences through social media platforms and other online channels. With the right UGC creator showcasing your product through first person reviews in entertaining and credible videos and reels, your brand earns greater trust while gaining exposure to new potential buyers.
Making food look great on Instagram and other social platforms takes skill. Professional food stylists create slick, high-quality visuals. Creators are all about authenticity and being real in the moment. Brands win both ways.
For anything FOOD related, here are four of our foodie UGC creators we LOVE for their fun and inspiring content (the kind that makes you really hungry):
‘Auntie’ Kong Foodie as a name immediately gives off warmth and wisdom. In most parts of Asia, an ‘auntie’ is a title used to show respect. It implies that there is a familial and friendly relationship even between strangers. By using this name, Auntie Kong gives ‘only honest reviews for tastings’ and seems credible and trustworthy.
Her video series of ‘Mukbangs’ and big indulgent meals are meticulously made, showing all elements of the food. She narrates all of her clips in a comical, exaggerated way and expresses clear enjoyment in what she does. These are the type of posts that marketers and chefs dream of hearing from a customer.
The narration and review she gives is a great way to extract quotes for a website. You can learn more on how to use UGC for a site. the modern UGC creator is as useful to you as an old food critic or journalist review was!
Lawrence Hon, labeled as a talent, host and UGC creator in his social media biographies, is a ‘self-proclaimed teh-o-bing connoisseur’- which means he loves coffee.
He makes UGC about food, cafe encounters, and other social experiences where he often brings his friends along to make content that’s more dynamic and immediate. He’s a student and often works with companies in Singapore to promote student discounts and perks to his peers.
His content is catchy and resonates with students and young people, luring them to restaurants and spots eager to seem young and hip. His videos are fun and make the audience feel as though they are hanging out with him. They experience new spots through his eyes and are more likely to visit the actual venues on their own in the future.
Paula Grace is a Philippines-based UGC creator. She loves talking about lifestyle topics, from food to fitness.
Her content on food is focused on flavor as well as experience. Unlike some other UGC creators who work solely with reels and video content for TikTok, her posts on platforms like instagram involve more stills and carousels too. Each snap she takes shows different elements of the food - from a lifestyle shot of her with the meal, to details such as drinks to the atmosphere of the place.
Her general vibe is endearing and honest. Her content feels trustworthy and not staged. It’s less edited and worked on, such as a reel, which can feel more staged and advertisement-like.
Alicia is a freelance talent who calls herself a ‘digital creator’. In her social media biography the word ‘CAFE’ is at the heart and soul of what she shares.
She creates reels (usually always under 30 seconds) and these snappy, short but fun video clips show her exploring new local cafes for her and offering her opinions on the food. The content she makes is appealing and inviting, usually ending on a question to the audience such as, ‘brunch anyone?’ The inclusive tone is a sure seller!
Alicia brings us all along to taste the food which deepens user engagement. Her content is edited neatly and yet a clear message always comes across which is key for quality UGC.
At KittyKat, we help our clients connect with UGC Creators from our network that are right for their brand. Reach out today to get started.