How to Create Photos and Videos That Sell Products
E-commerce kitchen product photography plays a crucial role in boosting shopper engagement and purchases. With the help of KittyKat, discover expert tips and tricks on showcasing your kitchen products effectively, from demonstrating them in action to selecting the ideal shooting angles.
Make your product the star
Ensure your product shines as the focal point of every shot, commanding immediate attention. Often lifestyle shots or tabletop settings can become cluttered as you try to feature the product in a realistic environment. Here's how to consistently keep your product in the spotlight.
Use space, lighting and color to draw visual attention to your product: Often, it’s best to place your new juicer product in the middle of the foreground. But you can also draw the eye by spotting your key light on the product or placing your bright yellow product amidst a sea of blue and green background elements and props.
Use props sparingly: While they can enhance your product, an excess can clutter your shots. Ensure props complement rather than overshadow your product. If your juicer seems crowded and even obscured, clear away props and food to make the shot simpler and keep the focus on the product.
Image by KittyKat
Make the solution irresistible
Why choose your product over a competitor? Let compelling visuals convey its irresistible appeal, showcasing what makes it the best choice. Capture attention with enticing, informative imagery that convinces consumers your item is a 'must-buy'.
Focus on what makes your product different and better: Too many marketers reduce their product to a long list of features. Try focusing on the one or two qualities that really distinguish your brand. It might be the form factor of the design, it might be the invisible cleaning function that remedies what often drove people crazy.
Use infographics to explain: Infographics efficiently label core elements and qualities, such as extended battery life, waterproofing, or minimal noise, aiding in conveying complex information to potential customers. Highlight the innovative features of kitchen products, which can be challenging to showcase through images and videos alone.
Know your angles
Angles play a crucial role in E-Commerce Photography, particularly for kitchen products. While slightly high-angle shots and overhead shots that look straight down to the counter dominate food-related photography, you can use these and other angles to best capture your product. .
Determine the optimal angle for your product: For intricate items, multiple shots from various angles may be necessary to showcase its full detail. Utilize close-ups to highlight details, or opt for a bird's-eye view to demonstrate scale, ideal for flat products like chopping boards or sheet pans.
Embrace creativity: Experiment with various angles to find the most flattering shots for your items, and to make them stand out from the way all the competitors are shot.
E-commerce images by KittyKat
If it’s a gadget, make it spin.
Shoppers love a 360-degree view of products. Nothing gives them a clearer picture of what they are buying and assures them that there are no hidden aspects to the product.Providing comprehensive visuals that accurately represent the product as it appears in real life improves online purchases.
Tailor your visuals for e-Commerce: Recognize that customers can't physically interact with your products online. Utilize a 360-degree view or take several stills of all sides of your product to build shopper’s confidence in what they are buying online.
Clean but tasty
Maintaining a clean environment is essential for food-related photography, especially in a kitchen setting where cleanliness is paramount. However, overly sterile backgrounds can appear uninviting. Striking the right balance between organized chaos and cleanliness is key to creating visually appealing scenes.
Make fresh food appetizing: If you are selling a new blender, having piles of fresh strawberries, bananas or other fruit is a no-brainer. Make sure those berries are glistening, capped and looking yummy and no bruises on those bananas.
Well-lit seems cleaner: While it may be tempting to use some mood lighting, often those darker shadows or white counters falling to gray in the dim light just seem a bit dirty. Well-lit, clean kitchens create a more appealing and appetizing scene.
Image by KittyKat
Demo the features and benefits
Demonstrate your product in action to show shoppers how it works and what to expect. Effective product images should offer a realistic portrayal, setting accurate expectations while showcasing its special attributes.
Direct your customers' attention to the features of your product. Whether it's a finely carved thumb rest on a knife handle or a spatula with a strategically placed rubber grip for improved handling, emphasize these details. Show people using the item to effectively demonstrate its functionality and benefits.
Show the result: If you're showcasing a non-stick frying pan, illustrate its effectiveness by cooking a delicious meal without leaving any residue in the pan. If you have a great new coffee machine, let’s see that steaming cup of espresso. The buttons and knobs are great but the yummy cip of coffee is the whole point.
Creating e-commerce visuals for kitchen products can pose unique challenges. Cooking inevitably leads to mess, making it difficult to showcase products in a serene and tidy environment. Considering that 93% of consumers consider visual appearance crucial in their purchase decisions, investing extra time to ensure your shots are impeccable is undoubtedly worthwhile.
