Content creators and the platforms that work with them know that visual assets and digital marketing are key to a successful marketing strategy.
Data-driven visuals creation platforms that operate on scale and algorithms like KittyKat have witnessed a massive shift in buying behavior.
Consumers no longer respond to text-based content as much as high-quality, eye-catching visuals. Specifically, they want animated photography: videos, 360° photos, Stop Motions, and reels.
The demand for visual content comes as no surprise. Considering that 65% of the population are visual learners and 90% of all information our brains process is visual, it is clear that visual assets are non-negotiable for a successful business. Dynamic visuals are the most powerful tool any store can use to reach their target consumers.
Visual content has an instant impact on your audience. It takes the human brain just 13 milliseconds to process an image. That’s 60,000 times faster than we are able to process text. It provides a unique opportunity to create a strong first impression with consumers. In a split second, compelling images allow you to evoke emotions, showcase your brand’s personality, and tell your story. It is the most effective way to make a connection with your audience.
The value of quality visual content is huge, but to unlock its full potential, here’s what you need to know to get it right:
Think about your brand. Does it have a distinct personality? Who is your target audience? What emotions or story do you want your products to convey? To produce the right content, you need to know your market and hone in on your brand’s message.
Once you have rolled out your first round of visual content, you will soon realize that your market is ever-evolving and, with it, so will your brand. A bi-annual content refresh allows you to stay relevant. It ensures that your messaging continues to resonate with your target consumers.
New content also means you can capitalize on the current trends. Today is all about bold and bright colors that strike, but some studies have forecasted that 2023 may be when pastels or monochrome could make their comeback. Moreover, as your brand matures and you refine its personality, your content will need updating. Remember, you’re telling a story through the visuals you share to move potential consumers in a way that will inspire action (a purchase).
Another reason to elevate your visual content? Search engines like it! Your business’ website needs to be optimized for search engines. Bad SEO practices can prevent your business from reaching its audience. Customers will have a hard time finding you and your products.
Take it one step further and add SEO-friendly alt tags (alternative text that describes the content of your image file). This adds value to your website in the eyes of search engines, which will further help your site achieve better rankings.
How do you optimize your content? Including creative, original images regularly and economically on your website will help boost your website’s ranking. Do your cost analysis and check out affordable photography and digital asset platforms that simplify and economize the process.
Don’t underestimate the power of visual product content and the need for consistent content creation. Good visual content convinces consumers to take that next step when they see something they like. Investing in high-quality content creation is vital for business growth and higher conversion rates in today’s market.
