Stop motion animation is fun and quirky and grabs people’s attention across social media. For eCommerce brands who want to “stop the scroll” and inspire more people to click through and buy, stop motion animation is key. In short, stop motion sells.
Stop motion animation can be used across social media platforms garnering higher-than-average engagement metrics and on an eCommerce landing pages where it can increase conversions by as much as 80%. And stop motion was tailor made for the Internet. All that jerky motion means fewer frames and smaller files sizes which leads to faster load times.
People want to know what's inside the box. This playful stop motion animation brings the coffee pods to life where they jump inside the package leaving only coffee beans behind. Shoppers get a quick idea of what they’re buying.
Want to quickly show off a variety of product SKUs while also demonstrating the product in action? This stop motion animation allows the shopper to be part of the story by featuring the hand selecting the final candle. Having the candle pop out and ignite shows the product in use with warmth and creativity.
Pop, pop, pop… this stop motion animation cleverly incorporates unusual props like cotton “smoke” following the explosion of popcorn kernels. The graphic and cartoon-like elements are endearing and inspire consumers to try the product!
Where do Stax chips come from? Potatoes, of course. The seamless camera-work and editing quickly reinforce that these chips ultimately come from potatoes. The animation magically brings this point home by transforming the slices instantly into the perfect chips found in a can of Stax. One of the many ways a clever stylist can bring a food product to life and inspire sales.
This stop motion shows a product from multiple angles and even a cross-section, providing viewers with a better idea of what they are buying.
91% of consumers want the ability to turn products around in a full 360° spin. Consumers today gravitate towards enhanced, innovative and interactive shopping experiences. 360° product photos are a great way to recreate the feel of real life shopping as consumers can view products from all angles, which aids the buying decision.
Check out more stop motion animation examples by following us on Instagram.
